Post-launch game-marketing

Developers and publishers need to do more post-launch marketing for videogames. It's such a stark difference. Before the launch of games, companies will market the heck out of them, but afterwards, it comes to a screeching halt. I don't know if this is smart.

When companies do pre-launch marketing, people can not buy the game immediately. Sure, they can pre-order, but they also can cancel those preorders. Imagine if someone saw marketing for a game, which piqued his or interest in it, and then immediately bought the game. That would be the best scenario. Preorders are done by only the hardcore and it is important to get their commitments, but it is even more important to capture the attention and money of the less-than-hardcore.

If there is a finite budget for marketing, divide it up better between the pre-launch and post-launch periods. If companies do not do more post-launch marketing, they're at the mercy of reviewers and the vocal minority. I'm not saying they should lie that a bad game is good. I'm thinking about post-launch marketing of good games that deserve more sales.

What could post-launch game-marketing entail? We see some of it already: trailers with high review-scores and glowing words of praise. That is a good start. The stuff they get for free: independent video-creators on YouTube and streamers, are good, too. Perhaps a slower, more academic version of the trailers with high review-scores and glowing words of praise would be good, too. People who have not preordered the game have not been taken by the hype and so it would be smarter to appeal to their logical minds rather than the hype-centers of their brain.

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