What is the point of ARMS's existence?

What is the purpose of ARMS's existence? Nintendo already has a fighting-game series: Smash Bros.

With Splatoon, it was clear. They needed a competitive, online shooter.

With ARMS, the only explanation I can come up with was they wanted to develop a 'core' game designed around taking advantage of the JoyCons. The problem here is that JoyCons are optional and one can turn off motion-controls.

I understand why JoyCons aren't being mandated, but they should be. I have a feeling that like Splatoon, ARMS will control much better with motion-controls, and so most serious players will use them.

Another theory I have is that maybe they are going to steer Smash into more of a party-game direction and ARMS will be their core fighting-game.

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