Nintendo needs to capitalize on Breath of the Wild's high review-scores to increase sales


Glowing reviews of videogames are great, but they do not necessarily translate into great sales, just like Oscar-winning movies certainly do not make the most money, but in both cases, they should.

Zelda: Breath of the Wild is the most universally critically-acclaimed game I have seen in a long time. Nintendo needs to utilize this to their advantage in their marketing. They should make cheesy commercials with 10s and 100s plastered over the screen. Casual gamers will take note of that and become interested.

Bayonetta 2 was one of the most critically-acclaimed games on Wii U, but Nintendo did not list it among its million-sellers for some reason. There is a possibility that vgchartz is wrong and it did not sell a million. This is a shame. Bayonetta 2 had a lot going against it: female protagonist, unpopular console, and a niche genre, but if Nintendo utilized its review-scores in their marketing, it could have sold a lot more.

What do we mean by marketing? Do we just mean television-commercials? No. We're talking about YouTubers, Twitch-streamers, internet-ads, and sponsorships on places like IGN. Breath of the Wild has sold very well, but it could, and deserves to sell even more. It would behoove them to push it as much as possible to drive the install-base, rather than relying upon their so-called 'cadence' of software. Make Breath of the Wild the irresistible exclusive that drives Nintendo Switch sales beyond the Nintendo-fan, beyond the hardcore gamer, and into casual gamer territory.

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