Is Nintendo better-off without Nintendo Directs?

As a Nintendo-fan, Nintendo Directs are fun for me, as well as other fans, but I don't think they serve Nintendo themselves very well.

Nintendo Directs are like sermons to the choir. The choir will always be fewer in number than the general congregation. Instead of preaching to the choir only, Nintendo needs to attract a wider audience and find a more efficient way to reach them.

In the best-case scenario, a Nintendo Direct will advertise to its most hardcore fans, and then it's up to those same hardcore fans to evangelize Nintendo to the masses. That is sick of them to expect us to do their advertising for them. Stop being stupid and lazy, and do your own advertising, Nintendo.

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