The sad state of AAA videogame-marketing

I wonder how much of a game's budget is actually marketing, how much the marketing pays off, and how much a game would sell without, very little, or free marketing.

It's sad how much brainwashing, I mean marketing, a publisher has to do to sell AAA games these days. Look at Super Mario Odyssey. They had to create a song that is not very good and dance like idiots to sell the game.

Then take a look at PlayerUnknown's Battlegrounds. There was absolutely no marketing - just word of mouth, and it sold millions. Of course, it was cheaper than a full-price game, but it's just remarkable how a game can sell millions on reputation alone.

Imagine if Nintendo allowed this kind of viral, grassroots, gamer-driven, "free marketing" to occur on YouTube and Twitch. Imagine if they weren't so stupid. They wouldn't have to spend millions to market a game and they could sell just as much, or even more.

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