Pulling ads because of the audience it reaches is illogical
I don't understand the logic behind advertisers pulling away from YouTube because of controversial videos.
The
point of advertising is exposing your product to as many people as
possible so that more people give you money. It doesn't matter where the
advertisement is, nor who is looking at it. The point is making money. By pulling ads, you are decreasing the exposure your products get.Think about all the types of people that watch an American football-game. Some may be wholesome men and families, but some of them are probably alcoholics, pedophiles, and even murderers. Does that mean you should stop advertising your product on Monday Night Football? Of course not.
Before, you had companies pulling ads from controversial videos, but now you have companies pulling ads from videos because of their comments-sections? How does that make any sense?
The only reason that those disgusting comments exist is because there is a comments-section. What if people could comment directly on television while it was playing? You think the comments would be nice and wholesome?
Advertisers, you are only using your flight-or-flight responses in this situation and overreacting. Think logically before acting. Stop pulling ads from YouTube.
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