Why Sticking to the Wii Brand Failed With Wii U

I know Nintendo was channeling Apple when they came up with the Wii name, and they were hoping that cashing in on the success of the name would translate into success for Wii U. The reason why this backfired is that Wii was a fad, whereas iPhone and the whole "i" brand was alive and strong.

Apple's "i" devices are used on an daily basis, whether it's with their smartphones on the go, or tablets at home. Wiis were not used on such a daily basis by the time the Wii U launched.

They could have averted some of this failure by calling it Wii 2, but of course, that would have made too much logical sense.

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